As an event planner my job is to help other fitness and wellness entrepreneurs create an impact and generate some sales through live events. So far, all of these events have been amazing experiences: watching women take to hills on snowboards for the first time, watching a gymnasium full of strong AF women celebrate their strengths, and helping pull off a new multisport and triathlon festival in one of the most beautiful of Canada’s national parks. I’m pretty freaking lucky to do what I do with the folks I do it with.

One of my favourite events is the Falmouth TrALE Run which is entering it’s 4 year this October 5th! The force behind Fitness Junkies invited me to help her realize her dream of taking people through the trails of a local gem, Castle Frederick Farms, and combining it with the fantastic local brews of Schoolhouse Brewery. We aimed to showcase beautiful Falmouth, Nova Scotia and it’s local small business scene while encouraging people to get outside and enjoy an afternoon with friends.

Why is this one of my favourite events?

Because it’s not an event:

it’s an experience.

Spend an October afternoon outside, surrounded by the autumn colours that make fall in Nova Scotia a bucket list must. Bring your camera and make sure to get a photo of the view from the cabin at the top of the hill!

Spend an afternoon with the best people you’ll ever meet, and walk along with your closest friends and family enjoying a fun couple of hours together. It’s an active way to sample the best in local booze and catch up with your besties.

(Some brave souls run it, but taking your time is encouraged. This is a non-timed experience because we want you to enjoy the views and brews, and take a few selfies along the way.)

If you’re one of these brave souls and you take your trail running seriously, consider the Race to the Cabin option on the 5k route this year: 1.84km climb to the off-the-grid cabin at the top.

The view is reward enough but there will be a special prize for the first TrALEr to reach the top!

It’s an afternoon of hanging with great friends and acknowledging that some folks just completed their first 5k or 10k ever! That’s definitely worth celebrating with a party at the finish!

It’s an afternoon watching the best in local beer, cider, wine and spirits strut their stuff and create new raving fans. As an entrepreneur it’s important that we support each other and grow our community. This year we’re excited to have Schoolhouse Brewery, Hill Top Hops, Still Fired Distillery, Sid’s Cider, and Bent Ridge Winery on the trALE.

Are you ready for a great time with good friends?

Head on over to Race Roster and register and don’t forget to tell your friends!