Paying to play

I just got home from a run where I was trying out an interval training timer app in preparation for a new fitness program I’m trying out starting Monday. A fitness business launched a test run of her new program and I was thrilled to hop on board. As I was cooling down I started thinking of how paying for the privilege to participate in this program is an interesting notion. Why would someone pay to test run a program?

Why should someone pay you for what you do- (2)


I’m excited to be in the same area as this fitness maven and I’ve been following her business on social media. I decided that once I moved to BC I was going to connect with her somehow. When I saw this opportunity on Twitter I jumped on it! Paying to get a sneak peek into her fitness expertise is well worth it from a business point of view.

From a personal fitness perspective, my body needs this reset. Moving across the country and the chaos of settling in to a new life has upset my nutrition and exercise routine. Being held accountable to a group of people pursuing similar goals is going to motivate me to make healthier choices and push myself hard enough to see real results. So paying to be part of this program makes sense from a personal wellness point of view.

In a world where everyone loves to get something for free, keep in mind that asking clients to make an investment improves participation. Someone is more likely to stick with it when they’ve shelled out some cash. Clients see something as more worthwhile and more valuable when you assign a monetary value to it. “This program must be good if it costs this much!” Clients know the value of a good vehicle or good quality entertainment. Teach them that their health is a worthy investment. 

I’m excited to be part of this test run crew and I’m looking forward to the challenge. I made the decision that I’m worth the investment in her expertise and I want to remind you all that as business owners you need to make money. Don’t be afraid to charge what you’re worth and don’t under value your product or service. People who recognize that WILL pay to play;-)

Are you a REAL fitness pro?


As I am growing my Instagram following, I’m noticing the outrageous number of “fitness” accounts that are nothing but ripped abs, avocado toast*, and bikini selfies. It is disheartening and discouraging because that’s not what I look like and I know that’s not the reality for many potential clients out there. Fitness to me is not about spray tans and protein shakes and wearing the best gear in the best lighting in the most optimal pose to accentuate my assests. Be real people! Clients are looking to us to motivate and inspire, yes, but also to educated and coach and guide them along their journey.

avocado toast

I personally don’t recommend supplements to people because I personally don’t use them. I encourage people to educate themselves and seek out an expert before investing their money and health in a product. I don’t advocate a vegan diet because I personally do not eat vegan. I do advocate for including yoga in your routine because I have experienced its benefits. I urge people to work towards loving themselves because it’s a journey I’m on as well.

I saw online a meme that said “Be who you post to be” and I am asking all of you health and fitness peeps out there: are YOU who you post to be?


*I do not enjoy avocado toast.

What is self-care worth?

Self-care. It’s all over the internet: I see dozens of self-care infographics on my Pinterest feed and I hear it being discussed on afternoon talk shows (which are just on in the background while I’m busy doing other things). I even saw a thread on Twitter just yesterday about the importance of self-care to physicians. Is self-care just another fad that will lose popularity in a few months?



Will you lose interest in your kids or partner in a few months? Will your health be less important in a few months? I’m a mom to two very busy little spitfires. I’m married to a military man and I’m a business owner and teacher. There are lots of people and things that seem to come first. I’ve struggled with the advice that suggests I take care of myself first, so I can better take care of others. I’ve struggled, but I’m getting better at it because after I taught full-time last fall and let everything else come first, I came to appreciate how important prioritizing myself actually is. Also, how important it is to actually do it not just talk about it.

My fitness routine suffered. It was so easy to skip a bootcamp class or stay home from a run because I had marking or chores to do. It became easier to pick up fast food than to cook a healthy, balanced meal. And it became way too easy to tell my kids I was “too tired” or “too busy” to play. Imagine my shame when I heard my 3 year old talking about himself being “too busy” to do such-and-such while playing pretend with his sister. Ouch!

I rededicated myself to my fitness. I started practicing yoga. I plan my day to allow time to run or get to a fitness class. I try to include more veggies and whole foods in our meals. I try to make playtime a priority, for my kids and myself. Today, right now, is a play day at our house. We’re not running errands or rushing around: the order of the day is to play and read and play some more.

Why is self-care important for doctors? teachers? moms? dads? kids? Checked your Facebook feed or Twitter account recently? What’s it full of? Information that wants to drag you down. We are called upon to meet the demands and needs of everyone around us but we need to take care of ourselves. If you feel guilty making time to read a book, quietly by yourself: don’t. Stop feeling guilty! You will be a better spouse, business owner, co-worker, employee when you are happy and healthy. Think of the positive example you are setting for your kids and friends.

Self-care means taking care of yourself. That’s nothing to feel guilty about.

I was lying in bed reading a Mel Robbins book (“Stop Saying You’re Fine”) and she was talking about choices. About how having so many choices has become overwhelming for us and how most times when someone is presented with too many choices, they end up choosing nothing. I hopped up out of bed and started jotting notes for this blog post.

Think about it: how many fitness and wellness options are there in your community? How many gyms are nearby? How many fitness dvds are there on the shelves at Walmart? How many nutritional supplements are there at the local pharmacy? How many chiropractic clinics are there in your area? How are your clients supposed to choose? This is where I come in.

(after use, please put it backin its proper place)

To establish yourself as the BEST choice for your ideal client I will help you figure out how to stand out in the crowd and be the ONLY choice for that client. Ask yourself who your ideal client is and we’ll work together to create an opportunity for you to reach them where they are and welcome them in to your unique community. Ask yourself why you’re the BEST and ONLY choice for your clients and we’ll build an experience to highlight that expertise.


*I urge you to go check out Mel Robbins before you do anything else!

So…what do you do?

You’ve all been asked this question. Maybe by your cousin’s new boyfriend or your dad’s colleague or the person sitting next to you on a plane. So, what do you do?

How do you answer that? “I’m a personal trainer.” “I teach Zumba.” “I’m a physiotherapist.” “I’m just an osteopath.” Come on friends! Let’s change how you answer that because as fitness and wellness professionals WE CHANGE LIVES.  

I’m not JUST anything. I’m an event planner, yes, but what I really do is help other entrepreneurs with a passion for helping people achieve optimal health reach more clients and therefore help more people live better lives. Personal trainers help people set goals and work towards reaching them. Zumba instructors encourage people to have fun, express themselves, and reach better levels of fitness. Physiotherapists and osteopaths helps clients regain strength and mobility and improve their quality of life. We help people live their best lives! That’s something to be celebrated!

So, what exactly do I do to help other entrepreneurs? I get creative and help you reach more clients where they are. I help you get out into the community and share your love of health and fitness with people who may be too intimidated to walk into your gym or clinic. I help you promote your business and events by reaching out to media and the community to share your message. I believe in what you are doing to make the world a healthier and happier place. There’s nothing “just” about that.

So, I’ll ask you this question: What do you do?Headshot



Stop should-ing yourself and get on with it!

I haven’t posted in awhile and I apologize. I feel guilty about it and I’m plagued by “shoulds” (as in I should have written on this day, or I should have posted about such and such). Should-ing yourself is tiring so I’m done. I encourage you to be done with the shoulds in your life (and business), too!

This morning I was out the door by 6:30am to attend a networking breakfast I had been invited to. As a newbie here in the Victoria business scene I decided it wasn’t good enough to tell myself that I should go to this event, but that I must go to this event. I kicked some should and got busy doing business, and I have a meeting in the works with a new potential client. SCORE!

So, what are you “shoulding” about in your business life or personal life? What could you start acting on instead? The thought “I should go for a run” popped into my head last night so I put on my sneakers and hit the road. I turned a should into a task I would act on right away.  And I did act on it! I got that shit done, friends!


I attended a Jill Payne ( workshop as a birthday gift to myself back in April, and she mentioned Mel Robbins’ 5 second rule (…roughly translated, she states that if something pops into your head, you must act on it within 5 seconds or it very easily becomes one of those nasty, stinky shoulds. I’ve been trying to do just that more often: the idea to contact someone pops into my head so I pull over if necessary and fire off an email or text; going for a run or doing a yoga video wanders through my mind so I get changed and get moving…get it? What could you stop putting off and start acting on?

I’m here to help fitness and wellness businesses grow by getting out there and by reaching clients in unique and fun ways. Is your business ready to stop shoulding its pants and ready to start growing its impact?



Find out what your clients need then give it to them.

I am currently on Day 6 of an 11 day cross country road trip and I just discovered the fitness centre at our hotel is being used to store furniture. Don’t even get me started on the non-existent coin operated laundry facilities! I believe in being true to my word so I’m a little miffed that this place is unable to follow through on theirs.

I am lucky that one of my fitness entrepreneur clients happens to email out 15 minute workout videos so I will be able to get my workout in as soon as I’m done this post. I will use the free wifi (they delivered on that promise) to download a video or two and get my sweat on in the privacy of my hotel room. What my bad ass client understands about her clientele is that sometimes it’s too challenging to get to an in-person class or intimidating to find a facility while on the road. Even though I’m moving 4000km away from her and her classes, I can still stay connected to my fitness tribe and my fitness routine thanks to her bi-weekly videos. Her videos are included in the $69 monthly membership fee but anyone, anywhere can subscribe to the videos only for $20! It’s a great way to give clients a little extra and a unique way to generate some extra income.

Find out what your clients need and a find a way to give it them;-) Get creative while I go download the newest video!


L’aventure commence!

I’m wrangling the kids at the hotel (many thanks to my wise mother for wrapping a surprise for each of them to open each night of our trip!) after the first day of driving. We left the Annapolis Valley around 7:30am and we arrived in Portland Maine around 6pm.  My 4 year old son experience a bout of hangriness and we had to make an emergency pee stop but overall, it was a half decent day.

We made a quick stop in Brewer which turned out to be not so quick thanks to a gentleman who cheered when he saw our Nova Scotia plate! He came over and chatted to us about local politics, the current state of American health care and admired our beautiful children. Seriously, he chatted to us for about 20 minutes, pointed out some historical landmarks and advised us of which part of town to avoid due to the drug addicts. Never a dull moment!

Our hotel looks like it might have starred in a crime drama at some point and the stairwell bears a faint whiff of urine, but we’re safe and there’s a Denny’s in the parking lot!

Sometimes you’ve gotta toot your own horn

I’ve never been much of a horn tooter, but I’m changing my tune lately. I grew up learning to accept praise modestly and win graciously. That’s fine, but in entrepreneurship you’ve got to learn how to be your own biggest fan.

I launched my business almost 2 years ago and since Meraki’s birthday, I’ve been a member of the Halifax and Region Military Family Resource Centre’s Entrepreneur Club. Every year the Club awards the Entrepreneur Spirit Award to one of the club members. Each club member is able to nominate one other member for the award, with past recipients not being eligible.

This year I submitted my nomination only to find out that individual had won several year before. Who do I choose next? I debated with myself prior to submitting my second round nominee, and I checked in with my BFF (best fitness friend) and one of my sisters. They both agreed with my choice and I sent the email before I could change my mind.  So who did I nominate?

MYSELF! Yes, you read that correctly. I told my BFF and sister that if I didn’t win at least it would make a good blog post. BUT I WON! I won my first business award! I don’t know if anyone else in the club nominated me but I feel like this was a significant accomplishment because it shows that I believe in what I have chosen to do enough to take the risk of nominating myself for an award, (think about it…it is kinda risky, isn’t it?)

MFRC Spirit award

A strong belief in yourself is what you need to steer your business through the vast sea of competition out there. If you don’t believe that you or your product or skills are great, why would a client believe it? So, start telling yourself you’re great at what you do and believe that you are great at how you do it. Get out there and start tooting your own because no one else is gonna do it for you!

Dream big or go home:this is a HUGE event!

A few months ago I came up with an idea while I was high on adrenaline from another fantastic event. I shared my idea with some like-minded fitness folks and it’s grown to become #Canada150WarmUp. (It’s called a warm up because it’s an event to get us excited for Canada Day but also because it’s an active event!)

#canada150warmup logo copy

I want more Canadians to be active and thought that we could all give our beautiful country the best 150th birthday gift ever: just 15 minutes of our time to be active!(I’m playing on the 150 idea with 15 minutes and 1:50pm, but you’re intelligent folks, so you probably figured that out already.) So the idea became a dream to have communities from Newfoundland to Nunavut to British Columbia participate. In addition to my local friends, a fitness friend in Ottawa immediately jumped on board and connected me with SokJok who wanted to work with us to spread this event nationwide.



On June 24th (23rd for schools) at 1:50pm, EVERYONE in Canada is invited to take just 15 minutes to be active. Communities and fitness businesses are hosting FREE mini events to help you out, too! SokJok just happens to be selling super-snazzy Canada150-themed socks, so when the contribution code #Canada150WarmUp is used, money will be used to create fitness bursaries. For every $150 raised, another Lucky Canadian will receive $150 to use towards sports equipment, a gym membership, a fitness certification or class! We’re making it easier for Canadians to get active and stay active!

So, how can you get involved? Host your very own #Canada150WarmUp event! What a great way to support a healthier Canada, come together with your community, and promote your fitness business or get your school moving! (and wander on over to and get yourself some socks!Don’t forget to post photos online to qualify for a bursary or the SokJok grand prize of a $500 travel voucher!)



Visit the Canad150WarmUp Facebook page ( and share the hell out of it! I dreamed big with this one, and each of you can help make it a reality!