Growing up as a Girl Guide and member of a church community, I took part in charity activities regularly. As an adult I have made charity a regular thing by participating in Relay for Life organizing committees, serving on the board of a local children’s fundraiser and handing out care packages to the homeless. I’m a big fan of doing rather than simply giving, which is why I’m drawn to events that support community causes and charities. As a fitness enthusiast I love participating in runs that support a charity I believe in. It feels good to know my registration fee is doing some good. As an event planner, I love when fitness and wellness entrepreneurs share my enthusiasm for events with a purpose.
One fun event I have the honour of working on that supports a valuable community organization, promotes active living, and the support local movement is the Falmouth TrALE Run. This event is the perfect example of a how an entrepreneur uses a community-building event to not only promote her own business but to support the local ground search and rescue group.
Another event with a cause that I’ve been working on for a client happens this Thursday. The No Pain, No Pain Holistic Health Seminar is a free networking and lecture event that 100% supports the Shelbourne Community Kitchen. Horizons Holistic Health Clinic approached me with an idea to host a free event promoting holistic approaches to pain management. This allows the clinic to showcase their skills and services while also promoting those of other local practitioners. Tickets are free but we are requesting attendees bring a donation of money or pantry items.
If the event gives money to a cause or if the event is free, how is it worthwhile for a business invest time and money in hosting an event in support of a cause?
- supporting a charity by raising funds and increasing awareness is good karma
- you can reach a new base of potential clients and expand your network
- potential clients and the community at large will view your business as community-minded and charitable
- establish credibility by giving the community a chance to see you in action doing what you do best
- advertise your business without actually advertising your business
Are you ready to get more business by giving back to a cause? Email firstname.lastname@example.org to get started planning!