Trends

Change your life with a special type of coffee!

Wrap your midsection in plastic and lose inches!

Sprinkle this on your meal and lose instantly!

There’s always some new trend in health and fitness and it can be hard to sort through what’s worthwhile and what’s a waste of time (and usually a bigger waste of money.)  Most sound too good to be true and the majority of consumers out there realize that. But what about those tricky, sneaky trends and ideas that spout data and research and seem like a good idea? Consider some of the health documentaries on Netflix lately: there’s one that suggests eating eggs is equivalent to smoking cigarettes. And the one pointing out the amount of sugar in the majority of grocery store products. Oh, and the one suggesting consuming a mostly juice-based diet is the way to achieve optimal health. This is where you come in: people are overwhelmed and this presents an opportunity to grow your business.

Use your expertise to educate people. Give them the facts. Clear up the confusion for them. Is eating eggs as harmful to my health as smoking? Should I completely eliminate all sugar from my diet? Should I be buying a juicer and an unending supply of produce? People need to know how to follow a healthy, balanced, diet that is sustainable!

The public are also craving information on fitness and health treatments, too. Watch a documentary on CrossFit and think it must be the way to go? Maybe not.  What’s the most effective form of pain relief? Maybe acupuncture is right for you. Consumers are looking for answers and advice, so give it to them! They want your help, and many need it now.

If they don’t get accurate information from us, who are they getting information from? (Anyone following the battle between Dr. Jennifer Gunter and GOOP?) Don’t let celebrities and pseudo-scientists take control of the industry. YOU are the expert, here!