I just got home from a run where I was trying out an interval training timer app in preparation for a new fitness program I’m trying out starting Monday. A fitness business launched a test run of her new program and I was thrilled to hop on board. As I was cooling down I started thinking of how paying for the privilege to participate in this program is an interesting notion. Why would someone pay to test run a program?
I’m excited to be in the same area as this fitness maven and I’ve been following her business on social media. I decided that once I moved to BC I was going to connect with her somehow. When I saw this opportunity on Twitter I jumped on it! Paying to get a sneak peek into her fitness expertise is well worth it from a business point of view.
From a personal fitness perspective, my body needs this reset. Moving across the country and the chaos of settling in to a new life has upset my nutrition and exercise routine. Being held accountable to a group of people pursuing similar goals is going to motivate me to make healthier choices and push myself hard enough to see real results. So paying to be part of this program makes sense from a personal wellness point of view.
In a world where everyone loves to get something for free, keep in mind that asking clients to make an investment improves participation. Someone is more likely to stick with it when they’ve shelled out some cash. Clients see something as more worthwhile and more valuable when you assign a monetary value to it. “This program must be good if it costs this much!” Clients know the value of a good vehicle or good quality entertainment. Teach them that their health is a worthy investment.
I’m excited to be part of this test run crew and I’m looking forward to the challenge. I made the decision that I’m worth the investment in her expertise and I want to remind you all that as business owners you need to make money. Don’t be afraid to charge what you’re worth and don’t under value your product or service. People who recognize that WILL pay to play;-)